We stumbled onto a simple hack that served as the basis for a robust Johnnie Walker whisky tasting experience on Amazon Echo. Using Alexa's responsive voice API, we positioned "her" as a whisky expert. Every route through the experience funnels users to purchase through ReserveBar, making for a seamless ecomm aspect that feels absolutely native to the platform. Just say, “Alexa, open Johnnie Walker.”
For those without access to an Echo, we also replicated much of the experience within a Facebook bot.